Starbucks Logo Commercial: The Siren Debut
1st in a series of commercials for a Starbucks pitch. This campaign brings the mermaid from the Starbucks logo to life. In this initial spot, The Siren is introduced for the first time as an approachable, realistic icon; separated from her whimsical, archaic world from which her story derives from.
Starbucks Logo Mermaid Looping Video:
2nd in a series of videos for a Starbucks pitch. This campaign brings the mermaid from the Starbucks logo to life. In this spot, The Siren is shown underwater in a looping video that is meant to play in-store, online video pre-roll, web banners, etc. In the moment that her tail crosses her face, the framing of the Starbucks logo is seen.
Client: Starbucks (Spec)
Production House: 10 Fold Inc.
My role: Concept / Direction / Design / Animation
Tools: Cinema 4D / After Effects / Photoshop / Illustrator
Behind The Scenes