Starbucks Logo Commercial: The Siren Debut
1st in a series of commercials for a Starbucks pitch. This campaign brings the mermaid from the Starbucks logo to life. In this initial spot, The Siren is introduced for the first time as an approachable, realistic icon; separated from her whimsical, archaic world from which her story derives from.
Starbucks Logo Mermaid Looping Video:
2nd in a series of videos for a Starbucks pitch. This campaign brings the mermaid from the Starbucks logo to life. In this spot, The Siren is shown underwater in a looping video that is meant to play in-store, online video pre-roll, web banners, etc. In the moment that her tail crosses her face, the framing of the Starbucks logo is seen.
Client: Starbucks (Spec)
Production House: 10 Fold Inc.
My role: Concept / Direction / Design / Animation
Tools: Cinema 4D / After Effects / Photoshop / Illustrator
Style Frames
![](https://cdn.myportfolio.com/cc05d3baf2cf880d0da0e60996954b09/e7f78591b049d8787ce180a4_rw_1200.jpg?h=376b4876043d01e128c5bf3f5e59e756)
![](https://cdn.myportfolio.com/cc05d3baf2cf880d0da0e60996954b09/796117a05ad2a7f9b45d4bf7_rw_1200.jpg?h=dfe923c30f8ff0d2dc3cfad6aa1e3e89)
![](https://cdn.myportfolio.com/cc05d3baf2cf880d0da0e60996954b09/0c29c6bbb5948131d59b4e9a_rw_1200.jpg?h=3312d8a6f63e1f02eb117fabbcd3f13f)
Behind The Scenes
![](https://cdn.myportfolio.com/cc05d3baf2cf880d0da0e60996954b09/e63791eca774fbe78fb7180b_rw_1200.gif?h=658db422aa43a3a6d1560ea346a49c6c)
![](https://cdn.myportfolio.com/cc05d3baf2cf880d0da0e60996954b09/ace4f72eb92a5a7127fa7fbf_rw_1200.jpg?h=86c5d8c74cd14196d0b8aa8ee91c141a)
![](https://cdn.myportfolio.com/cc05d3baf2cf880d0da0e60996954b09/d5714abf96d99b4f7eb2b87f_rw_1200.jpg?h=78b54c31b65a1867728676fe7d87e974)
![](https://cdn.myportfolio.com/cc05d3baf2cf880d0da0e60996954b09/f49e7fbb1c438d4d85174086_rw_1200.jpg?h=45cd85abe267b76e413a0e1e14cff996)
![](https://cdn.myportfolio.com/cc05d3baf2cf880d0da0e60996954b09/489ac4d86baf574ebcf6fadc_rw_1200.jpg?h=b93c00734dfbf46e5e8a942ff14a8be0)
![](https://cdn.myportfolio.com/cc05d3baf2cf880d0da0e60996954b09/293921bd4e0eaa47a4b99882_rw_1200.jpg?h=d28a9cca2b0ac614479a135aad0a9c0f)
![](https://cdn.myportfolio.com/cc05d3baf2cf880d0da0e60996954b09/1376611f273ad0872c4c8db0_rw_1200.jpg?h=10c69eb65ae95cd6a5b175f5f3619ca8)
![](https://cdn.myportfolio.com/cc05d3baf2cf880d0da0e60996954b09/b794a4342a3d55520e955547_rw_1200.jpg?h=3ed5ca3c17a7c4a428013a073a28c309)